8 Digital Marketing Trends That Will Dominate in 2024!

Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing

Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we have to settle for a forecast of what’s to come and build a case for what digital marketing in 2024 would look like. Buckle up, because we’re about to take a ride into the future and check out the latest digital marketing trends for 2024.

Here are the 8 current digital marketing trends to watch out for in 2024:

1. Metaverse

The Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of the Metaverse. It is an undiscovered digital universe where virtual or augmented realities interact to create an interactive environment for everyone.

Having a digital representation of oneself in a future world where you can do anything you want seems like it has much in common with video games. 

Social trade is now conceivable because of a network of realities/virtual universes where space exists nearly everywhere. That’s why today’s digital marketers have discovered a way to fill that void and create a brand-new kind of digital marketing with video. 

2. NFTs

Tradeable tokens are digital assets that may be traded. Each NFT (Non-fungible Token) is marked with a unique token that identifies it as the original and yours alone. Aside from art and technology, NFTs are also making their way into marketing.

NFTs are given away in a lottery as part of their marketing strategy. Marriott Bonvoy’s raffle for a free NFT and 200,000 Bonvoy points is an excellent example of this.

Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity.

Digital Marketing

3. Cryptocurrency

In the Instagram version of the financial world, cryptocurrency is one of the hottest trends. Although no one anticipated its eventual success, it entered the market and gradually swept the competition under the rug. As a result, there are between 10 and 12 million active crypto investors in India, which is expected to grow, given the high rewards.

Investing in cryptocurrencies has been increasingly popular among millennials, who regard them as hip and futuristic. Cryptocurrency investment platforms are capitalizing on the younger generation’s desire for free cryptocurrency to raise awareness and give investors a taste of this new investment opportunity.

Like Google Pay, we can use cryptocurrencies to buy groceries and other everyday necessities. New heights have been attained in recent trends in digital marketing for 2024.

4. Social Commerce

Regarding social commerce, China has already established a billion-dollar business out of it, whereas India is just getting started. Brands use social media platforms to promote their items live, and the audience can purchase the product there and then.

Brands may leverage Instagram’s Shop feature to add a Show Now option to live videos. One of the best digital marketing trends for 2022 is social commerce, which has lowered the time it takes for customers to go from seeing an ad to purchasing something.

Also Read –What is Digital Marketing? What are the uses of Digital Marketing?

5. Voice Search

According to a study, 55% of teenagers use voice search daily. Voice search is poised to gain traction in the coming years, as evidenced by the widespread use of technology among today’s youth.

Voice search, a feature that most of us received with our smartphones in 2014, is growing in popularity. In addition, smart speakers are becoming increasingly popular, and Alexa and Google Home smart speakers have been purchased by 20% of households. People’s gradual acceptance of voice-controlled devices is a good sign that this new way of doing things is here to stay.

For the second time, Google says that its voice search has a 95 percent accuracy rate. The simplicity of use of voice search has increased as a result of improved search precision. Besides, the process is more appealing and personalized now that it is easier to use your voice to receive results and more accurate to match what you ask for.

Finally, it is predicted that by 2022, half of all internet purchases will get made using voice results. Digital marketers have a stunning $40 billion in untapped potential. Making your website suitable for voice search is vital for the future because of so many development drivers.

6. Programmatic Advertising

Programmatic ad buying gets used to acquire digital advertisements. On the other hand, automated buying is a process that uses algorithms and machines to buy ads rather than human intervention.

Advertisers can more precisely target their intended consumers using AI-assisted programmatic advertising.

In the long run, both higher conversion rates and cheaper client acquisition costs are benefits of automation. Ads can be bought and sold on a case-by-case basis using real-time bidding, a programmatic ad buying technique that enables more precise and quick targeting.

7. Automated and Personalized Email Marketing

Automated email marketing, as the name suggests, involves sending emails to your consumers regularly, depending on preset triggers or timetables.

As far as digital marketing channels go, email has always been the most trustworthy. Promotional emails are a great way to communicate with your customers about your company’s accomplishments or upcoming sales.

However, most consumers have ceased replying to promotional emails due to the overuse of bulk email approaches. Personalized emails are an excellent way to reclaim your customers’ attention and build a more engaged consumer base.

8. AI in Marketing

Artificial Intelligence (AI) has been causing quite a stir recently, with many speculating that it will soon rule all aspects of human existence. By using an AI Chabot, 60 percent of internet users can get their questions answered on any number of apps or websites at once.

There is a lot of Artificial Intelligence (AI) in the stuff we consume on social media, and it’s designed to keep us engaged for longer! So digital marketers have a fantastic opportunity to use this cutting-edge technology, which is expected to be worth $190 billion by 2025.

By analyzing a large amount of data, an AI program can discover patterns that perform best in the field or topic it studies. Then, with the AI’s ability to learn, programmers can significantly modify results by letting the AI employ the methods it has discovered work best.

Artificial Intelligence in Online Marketing

Online Marketing
Online Marketing

Smart Speakers: A New Channel for Digital Marketing

The proliferation of smart speakers is one of the significant developments in recent years. According to the Social Report, around 56 million smart speakers were sold to consumers in 2018, and smart speaker makers will sell about 94 million devices in 2019—increasing the installed base to 207.9 million by year-end. 

The growth of smart speakers is a glowing opportunity and is soon becoming a prime channel for marketers to place advertisements and market their products and services. These are the two ways your business can embrace smart speaker marketing and advertising in 2024:

  • ‘Branded Skill’ or ‘App’

Also Read – Monetizing Your Blog: Tips and Strategies

You can create a branded Alexa Skill or Google Home app that is relevant to your brand, and provide a useful service to your audience. Marketers are using Alexa Skills to connect with their audience by offering them industry news, relevant products, and more.  

  • Flash-briefing 

Flash Briefing on Alexa is becoming a popular way to get the morning news, weather, and other day-to-day information. The users are allowed to pick and choose the news sources, podcasts, and other ‘Skills’ that they want their smart speaker to play. 

The  Rise of Voice Search

Another prominent development impacting the digital marketing world today is the extensive adoption of voice search technology. Voice search is changing the way search marketing professionals optimize websites to rank for targeted keywords and queries. 

It is estimated that in 2020, 50% of all searches will be voice searches, opening up new marketing avenues for digital marketers. There’s an extensive list of things you can do to optimize your site for voice search, and the most significant of them is to use long-tail keywords like “most expensive women’s clothing brand” instead of a shorter keyword like “clothing brand.”

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