Just Dial: “A One Click Service”

Just Dial is an Indian search engine that provides information about local businesses and services in various cities across India. It was founded in 1996 by V.S.S. Mani and launched as a phone-based local search service in 1996. Since then, Just Dial has grown into a leading online search engine in India, with over 50 million unique visitors per month and more than 100 million user ratings and reviews.

This overview includes:

  1. History of Just Dial

2. Business model of Just Dial

3. Services provided by Just Dial

4. Features of Just Dial

5. Competitors of Just Dial

6. Drawbacks Of Just Dial

1. History Of Just Dial

The company began as a phone-based directory service, where users could call a hotline and get information on various local businesses. In 2007, Just Dial launched its online platform, allowing users to access the directory through the internet.

The company quickly gained popularity in India and expanded its services to other countries such as the United States, Canada, and the United Arab Emirates. Just Dial went public in 2013 with an initial public offering (IPO) on the Bombay Stock Exchange and the National Stock Exchange of India.

Today, Just Dial is one of the largest local search engines in India, with over 25 million unique visitors per month. The company offers a wide range of services, including local business listings, classifieds, and online shopping. Just Dial has also expanded its services to include mobile apps and voice-enabled services, making it easier for users to access information on the go.

2. Business Model Of Just Dial

Just Dial is an Indian local search engine and online marketplace, which allows users to find relevant businesses and services in their local area. The company’s business model revolves around connecting local businesses with potential customers through its online platform and providing them with a range of services to enhance their online presence and customer reach.

Just Dial generates revenue through a range of sources, including subscription fees from businesses for premium listings and advertising, lead generation, and value-added services such as website development and digital marketing. The company also earns commission from transactions conducted through its online marketplace, such as hotel bookings, flight bookings, and event ticket sales.

With over 100 million unique visitors every quarter, Just Dial has become one of the leading players in the Indian local search engine and online marketplace industry. Its strong brand recognition and wide user base have enabled the company to expand its services and create a profitable business model that benefits both businesses and consumers alike.

3. Service Provided By Just Dial

Just Dial is an Indian search engine and online marketplace that provides a wide range of services to its users. Here are seven services provided by Just Dial:

  1. Business Search: Just Dial allows users to search for businesses and services based on location, category, and keywords. Users can find contact details, ratings, and reviews for businesses in their area.
  2. Online Booking: Just Dial provides an online booking system for various services, such as hotels, flights, cabs, and movie tickets. Users can make bookings through the website or mobile app.
  3. Online Shopping: Just Dial offers an online marketplace where users can buy products from various categories, including electronics, fashion, home and kitchen, and more. The platform also offers deals and discounts on products.
  4. Local Search: Just Dial provides local search services to help users find information about their city or locality. Users can find information on local events, classifieds, and property listings.
  5. Personal Assistance: Just Dial offers a personal assistant service, where users can request assistance for tasks such as booking travel tickets, ordering food, and making reservations.
  6. Business Listings: Just Dial allows businesses to list their services on the platform, providing them with increased visibility and the opportunity to reach a wider audience.
  7. Advertising: Just Dial offers advertising solutions to businesses, helping them reach their target audience through various advertising formats such as banner ads, sponsored listings, and featured listings.

4. Features Of Just Dial

Here are the top 10 features of Justdial, along with a brief description:

  1. Local Search: Justdial is primarily known for its local search engine. It provides users with access to a comprehensive database of businesses and services across various categories, such as restaurants, hotels, hospitals, and more.
  2. User Reviews and Ratings: Justdial allows users to rate and review businesses and services they have used. These reviews and ratings help other users make informed decisions about which businesses or services to use.
  3. Contact Information: Justdial provides contact information for businesses and services, including phone numbers, addresses, and email addresses.
  4. SMS and Email Services: Justdial provides SMS and email services to users. These services allow users to send messages or emails to businesses and services directly from the Justdial platform.
  5. Deal and Offers: Justdial offers deals and offers on various businesses and services. Users can browse through these deals and offers and avail of them directly from the platform.
  6. Online Booking: Justdial offers online booking services for various businesses and services, including restaurants, hotels, and hospitals.
  7. Business Listings: Justdial allows businesses to list their services on the platform. This feature helps businesses reach a wider audience and increase their visibility.
  8. Justdial App: Justdial has a mobile app that users can download to access its services on the go. The app is available on both iOS and Android platforms.
  9. Personalized Recommendations: Justdial provides personalized recommendations to users based on their search history and preferences. This feature helps users discover new businesses and services that they might be interested in.
  10. Justdial Pay: Justdial Pay is a payment gateway service offered by Justdial. It allows users to make payments for various services directly from the Justdial platform.
    • Many other features are also available.

4. Competitors Of Just Dial

While Just Dial is a well-known player in the market, there are several other competitors that offer similar services in India. Here are some of the competitors of Just Dial:

A Competitor of Just Dial
  1. Sulekha: Sulekha is a digital platform that provides a range of services, including local business listings, classifieds, and home services. It operates in over 40 cities across India.
  2. AskMe: AskMe is a mobile app and online platform that offers local search services, deals, and classifieds. It covers over 70 cities in India.
  3. Google My Business: Google My Business is a free tool that allows businesses to manage their online presence on Google, including their business listings, reviews, and ratings. It is a popular platform for businesses to improve their local SEO.
  4. IndiaMart: IndiaMart is an online marketplace that connects buyers and sellers of various products and services. It has over 100,000 suppliers and 5.5 million buyers across India.
  5. TradeIndia: TradeIndia is another online marketplace that connects buyers and sellers of various products and services. It has over 4 million registered users and over 2.5 million products listed on its platform.

These are just a few examples of the competitors of Just Dial in India. There are several other players in the market, each with its own unique features and services.

6. Drawbacks Of Just Dial

The platform enables users to search for businesses, products, and services across various categories and locations.

However, there are some drawbacks to using Just Dial:

  1. Limited coverage: Just Dial may not have complete coverage of all businesses or service providers in a particular area. This means that some businesses or service providers may not be listed on the platform, or their information may be outdated or incomplete.
  2. Inaccuracy: The information provided on Just Dial may not always be accurate, particularly when it comes to the availability of products or services. Users may have to call and confirm the information before proceeding to the location.
  3. Dependence on third-party data: Just Dial relies on third-party data to compile its listings, which can be unreliable at times. This can lead to incorrect or outdated information being provided to users.
  4. Limited user reviews: Just Dial does have user review features, but the number of reviews for each business may be limited. This can make it difficult for users to get a complete picture of a business’s reputation and reliability.
  5. No guarantee of quality: Just Dial does not guarantee the quality of services provided by businesses listed on its platform. Users may have to rely on their own judgment and research to determine the quality of a business’s services.


In conclusion, Just Dial has had a significant impact on the Indian market by providing a platform for businesses to reach their target audience, and for consumers to find local products and services easily. The company has also continued to evolve with the changing times, by launching a mobile app and offering online transactions, making it more convenient for consumers to use. Overall, Just Dial has played an important role in the growth of the Indian economy and continues to be a valuable resource for both businesses and consumers.

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