Local SEO involves optimizing a website for location-based searches. This type of SEO is particularly important for businesses that have a physical presence and rely on local customers, such as restaurants, retail stores, and service-based companies. Local SEO tactics include optimizing for location-based keywords, creating Google My Business listings, getting listed in online directories, and generating local backlinks. These strategies can help businesses appear in local search results, including Google Maps and Google’s local pack, which displays the top three local businesses for a particular query. By optimizing for local search, businesses can increase their visibility and attract more local customers.