Top 30 Digital Marketing Tools in 2024

Top 30 Digital Marketing Tools in 2023
Top 30 Digital Marketing Tools in 2023

Top 30 Digital Marketing Tools in 2024: You can sell goods and services through digital marketing on sites like social media, search engine optimization (SEO), email, and mobile apps. It is very important to have the right software tools for managing data insights material in digital marketing. You can’t make a plan that gets your goal customers without the right ones.

Digital marketing that works fills in the gaps between a business and its customers so that the business can understand its audience and how it acts. That being said, they can also use the information to make better ads that target the parts that will have the most impact and increase the conversion rate.

Through effective Digital Marketing Services, it makes social media more visible and raises their search engine ranking by a huge amount.

How to choose the best net advertising tool?

There is no one “best” tool for internet marketing. Also, there isn’t a single starting pack that works for everyone. What digital marketing tool is best relies on your income, the size of your team, and your level of experience.

So I’m not going to say that this is the best list ever; my goal is to help you find the best tools for your needs. I’ll give you suggestions for apps that fall into a number of different groups. Some of them may be ones you weren’t even aware you needed. You will also find helpful links to the best apps in each category, so you can look into other good choices if the suggested apps don’t meet all your needs.

Why do we think these apps belong on this list? The Zapier team and I have spent thousands of combined hours testing countless digital marketing platforms for our best apps lists, and these are the ones that came out on top.

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Get free stock photos from Unsplash

Unsplash, our pick for the best digital marketing tools to create website and social media graphics for free stock photos.

Unsplash has the largest library of high-quality pictures, with over three million photos to choose from. The photos are organized into many different types, such as People, Travel, and Business & Work. Unlike other free stock photo sites, Unsplash also allows you to curate photos you come across into personal collections—like “Festive” and “Mental health”—to use in future campaigns or projects.

unsplash.com
unsplash.com

Unsplash also comes with an iOS app, so you can find and download images on the go. Its API is built into tools like Figma, WordPress, and Squarespace, so you can find free pictures without leaving the sites you already use.

Unsplash costs nothing.

Tip: If you’re looking for more unique photos (and you have the budget for it), try a paid option like Shutterstock, iStock by Getty, or Adobe Stock.

Canva for drawings based on templates

Canva, our pick for the best digital marketing tools to create website and social media graphics for template-based designs.

Let’s say you need to add simple text overlays to stock photos. Or perhaps you want to edit your own photos to be shared across different social media platforms. With its intuitive drag-and-drop editor, Canva makes this easy to do—even if you have zero background in design.

Canva.com
Canva.com

Canva also offers pre-made design templates for every asset you could possibly need, including Instagram Reels, YouTube thumbnails, and presentations. This way, you won’t have to make every image from scratch. And for an even faster workflow, take advantage of their AI-powered tools to do things like generate and edit images using only text prompts.

Canva pricing: Free for limited access to most of the features you need, including design templates, stock photos, and AI-powered design tools; $12.99/month (billed annually) for Canva Pro, which offers unlimited access to more design templates, stock photos, and AI tools.

DALL·E 2 for an easy-to-use AI image generator

DALL-E 3, our pick for the best digital marketing tools for an easy-to-use AI image generator.

DALL·E 2—one of the first AI image generators to reliably create interesting images—has a lot going for it. But what makes it stand out is that it’s ridiculously simple to use. Enter your prompt (what you want DALL·E 2 to create), click Generate, and within a few seconds, you’ll have four AI-generated variations to choose from.

But don’t let DALL·E 2’s simplicity fool you. It also comes fully loaded with powerful features like the image editor (beta), which enables you to expand any image and create larger works of AI art using inpainting and outpainting.

DALL.E 3
DALL.E 3

DALL·E 2 pricing: $15 for 115 image credits, which amounts to approximately $0.13 per prompt or $0.0325 per image variation; starts at $0.016/image for the more complex API pricing.

Tip: You can also connect DALL·E 2 to Zapier to do things like automatically create images from Google Forms or HubSpot responses. Or you can use it to automate your art inspiration.

Tools for analytics:

Tools for analytics
Tools for analytics

Google Analytics

Google Analytics helps you learn about the people who visit your website and how they use it. Any size of business can use it to figure out the customer journey of their site users.

Hotjar

Hotjar is a full-featured tool that lets you gather all sorts of information from your website. One screen lets you keep an eye on your sessions, return rate, top traffic sources, top pages, and conversion rate.

Similarweb

Similarweb helps you understand the market and compares your online success to that of rivals. It also lets you learn things about your community that can help you decide how to sell to them.

Matomo

Matomo lets you keep all of your info for yourself. It tells you what your guests are looking for, how they act, and how you can make the experience better for them. It’s on more than a million places.

HubSpot Analytic

HubSpot Analytics lets you look at success data for your website, like the number of sessions and the percentage of visitors who buy something. It also tells you which types of traffic bring in the most people over time. The tool’s main feature is reporting, and if you already use HubSpot, its best feature is that it works well with the rest of the platform.

DIGITAL MARKETING
DIGITAL MARKETING

The best digital marketing tools for editing photos

While AI image generators are fun to play with, more often than not, what you really need is an app to make your photos shine. Here are the best digital marketing tools for manually editing photos or with an assist from AI.

Adobe Photoshop for a powerful photo editing and design app

Adobe Firefly, our pick for the best digital marketing tool to integrate AI-generated images into photos.

When it comes to image-editing tools, Adobe Photoshop is the industry standard for a reason: it’s the most powerful full-featured image-editing and design app around—and that extends to its AI features.

Photoshop includes the advanced tools professional designers need, like layers, masking, blending modes, and RAW support. In terms of what photo editing tasks Photoshop can’t do…that’s still to be seen. To take the app’s capabilities even further, you can integrate it with a wealth of third-party plug-ins and extensions. The only downside? There’s a steep learning curve.

Adobe Photoshop pricing: From $19.99/month for the Photography Plan, which includes Adobe Photoshop Lightroom. (Lightroom is another great image editor in its own right, but it doesn’t have the same deep AI feature set as Photoshop.)

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Pixlr E and X for an easy-to-use AI editor

Pixlr, our pick for the best digital marketing tool as a free Photoshop alternative.

To clarify, Pixlr E and Pixlr X are two different apps: Pixlr E is the “advanced editor,” while Pixlr X is the beginner-friendly option. But, honestly, both apps are easy to use.

As shown in the picture above, Pixlr E is a convincing replica of the industry leader, Photoshop. From tool selection to layers and even features like blending modes and opacity settings, every Pixlr E feature works just like you’d expect it to in Photoshop. Pixlr X is the equivalent of Adobe Express (i.e., it’s a great alternative for power users and graphic newbies alike to perform quick and easy edits).

Both Pixlr E and X are featured here because of how they save you time when used together. For example, since Pixlr saves projects in a combined library, you can pop a photo into Pixlr X for a quick retouch, then switch back to Pixlr E for more advanced editing.

Pixlr E and X pricing: Free to use both; the Premium plan, which includes both apps, is $4.90/month (billed annually) for one person, or $9.91/month for teams of five or more.

Tools for email marketing

Mailchimp

Mailchimp is one of the best platforms for automating email marketing, and it lets you keep track of and study your efforts. You don’t need to know how to code to set up an email campaign because it has a drag-and-drop tool.

HubSpot Email Marketing

For small and medium-sized businesses, HubSpot has a set of tools that can help them with their marketing. One of these tools is a custom email marketing tool that has all the features you need to get more people to open and click on your emails.

ActiveCampaign

ActiveCampaign has more than 250 B2B and B2C email templates that make it simple to start your next email campaign. You can set off emails when someone buys something, sees your site, or interacts with it. You can also divide your audience into groups for more targeted marketing.

 Mailerlite

Mailerlite lets you send targeted ads and automate your job. It has a tool that is simple to use (drag and drop). The program works with Shopify, WooCommerce, and Stripe, so you can make money from your audience, which is another useful tool.

Check Out: 7 Proven Ways to Grow Your Organic Traffic Fast

The best digital marketing tools for social media management

Social media is one of the most powerful tools you can use to increase brand awareness, drive traffic to your website, and engage with customers. But doing all of this is next to impossible using regular consumer apps. To do it effectively, you need a social media management app. Here are the best social media management tools that allow you to automate, analyze, and manage your social media presence all in one place.

Buffer for straightforward social media scheduling

Buffer, our pick for the best digital marketing tool for straightforward social media scheduling.

If you need a dead simple content scheduling tool, look no further than Buffer. Without paying a penny, you can line up about a week’s worth of posts across multiple platforms (up to three), including Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube.

For a more comprehensive social media management solution—or if you need to manage more than three social media accounts—you can unlock more channels, get detailed analytics, and use audience engagement tools by upgrading to any of their paid plans.

Another feature that sets Buffer apart from apps is Start Page: it allows you to create a simple landing page of sorts where you can host links to your website, products you want to sell, and other important links. You can even track the link clicks for greater insights.

Buffer pricing: Free plan includes three channels, 30 scheduled posts, and 50 AI credits; $5/month/channel (billed annually) for the Enterprise plan, which includes 2,000 scheduled posts, engagement tools, detailed analytics, and 150 AI credits.

Hootsuite for an all-in-one social media management solution

Hootsuite, our pick for the best digital marketing tool for all-in-one social media scheduling, monitoring, and analytics.

If you need a robust social media management platform and you have the budget, Hootsuite is the robust social media management platform you need.

While Hootsuite offers the same features available on most other social media management apps, including AI-powered tools, Hootsuite does a better job of laying everything out. For example, Hootsuite Streams enables you to create a custom social media dashboard where you can manage activity across all your accounts, engage with your audience, and even monitor social topics, trends, and profiles (within the bounds offered by social media companies).

Since Hootsuite is one of the more expensive apps out there, it’s better geared toward businesses that can convert social engagement into revenue.

Hootsuite pricing: No free option, but you can do a 30-day free trial of any Hootsuite plan; $99/month (billed annually) for the Professional plan, which includes one user, up to 10 social accounts, and unlimited scheduled posts.

Tip: For a more in-depth look at how Hootsuite and Buffer stack up against each other, check out our social media management app showdown. Plus, learn how to use social media automation to promote your content and increase your marketing reach.

The best digital marketing tools for making presentations

Creating polished presentations is a tedious and time-consuming task—and that’s after you’ve outlined your slides. If you’re delivering a basic presentation, the classics like Microsoft PowerPoint and Google Slides will do the trick. But if you want to quickly create professional-looking slideshows that actually keep your audiences engaged, here are the best apps for making presentations.

Gamma for generative AI features

Gamma, our pick for the best digital marketing tool for creating presentations with generative AI.

With Gamma, you can leverage the power of AI to generate a fully fleshed-out deck in a matter of seconds. All you need to do is give the app a topic—or upload an outline, notes, or any other document—pick a presentation theme, and watch as your slides come to life.

The results will likely need some fine-tuning—Gamma’s much more geared toward the iterative chatbot experience (à la ChatGPT)—but it still provides a useful jumping-off point. Gamma also offers a couple of practical features that help you keep your audience focused on the topic at hand:

Content blocks: group your content into collapsible blocks directly on your slide, expanding them only when you’re ready to present.

Spotlight: highlight one talking point at a time, while Gamma automatically fades out the rest.

Gamma pricing: Free Starter plan includes unlimited users, 400 AI deck credits, and basic analytics; $16/user/month (billed annually) for the Pro plan (“coming soon” as of this writing) includes unlimited AI credits, no “Made with Gamma” badge, and advanced theme customization.

Beautiful.ai for AI-powered design

Beautiful.ai, our pick for the best digital marketing tool to create AI-powered designs.

If you need help making your data and ideas look as good as they should, then Beautiful.ai is for you. As the name suggests, Beautiful.ai uses AI to automatically modify your presentations—from layouts to alignment to granular spacing issues. Need to edit your slides further? The platform is a little different from most presentation software, but it’s still intuitive to use. For example, to resize an image, simply drag a handle to make it bigger or smaller.

And if you use Google Drive, you can connect it with Beautiful.ai to quickly save all your presentations in your go-to cloud storage app, making it more convenient for sharing and team collaboration.

Beautiful.ai pricing: $12/month for the Pro plan (billed annually) includes unlimited slides, AI content generation, and PowerPoint import/export; $40/user/month for the Team plan includes extra collaboration and workspace features like a shared asset library, and custom brand controls.

The best digital marketing tools for webinar hosting

Webinars are a great way to increase your brand awareness, move leads through the sales funnel, and amplify your brand’s authority. But there’s more to hosting a webinar than simply creating compelling content—you also need to invite and manage attendees, interact with your audience, and actually run the webinar. This is where webinar software comes in. Here are the best webinar hosting platforms to help you streamline and automate all the logistics related to running a successful webinar.

Zoom for a familiar user experience

Zoom, our pick for best digital marketing tool for webinar hosting for a familiar user experience.

Chances are you’re already familiar with Zoom for video conferencing. But the same features that make it great for connecting with your teammates also make it ideal for hosting webinars, especially if you’re presenting a lot of videos or featuring multiple panelists.

Since Zoom is such a popular tool, it’s safe to assume that everyone already has it installed on their computer and configured to work. This means that joining your webinar is as simple as clicking a link.

Once your webinar’s live, Zoom offers additional features to create a dynamic webinar, including side-by-side views and engagement-boosting tools like Q&A, polling, and reactions. You can even connect Zoom with Facebook and YouTube, so you can extend your reach, or connect Zoom to Zapier to automate your webinar workflows.

Zoom Webinars pricing: Starts at $79/month (or $690/year), which includes up to 500 attendees and limited event analytics and reporting.

Livestorm for managing multiple webinars

Livestorm, our pick for the best digital marketing tool to host multiple webinars.

If you host webinars on a regular basis, you need an app that automatically tracks your event schedule, so you don’t have to. Enter: Livestorm. In addition to webinar schedule management and an easy-to-use interface, Livestorm comes fully loaded with all the features you need to host a webinar and keep your audience coming back for more:

Customizable registration forms that you can send via email, share via link, or embed right on your website.

Pre-built, automated email flows for every event, which you can edit or send as is.

Custom call-to-actions that can be pushed live any time during the event.

Livestorm also offers in-depth event analytics, so you can fine-tune your webinar based on what’s working for your audience—and what’s not.

Livestorm pricing: Free plan includes up to 20-minute sessions and 30 live attendees per event; Pro plan starts at $79/month (billed annually), which includes up to four hours per session, 100 live attendees per event, and HubSpot integration.

Are webinars a big part of your marketing strategy? Here are four ways to automate your webinar marketing.

The best digital marketing tools for webinar hosting
The best digital marketing tools for webinar hosting

The best digital marketing tools for video creation and hosting

As social media platforms increasingly favor videos over still images, successful businesses need to jump on the video train if they want to get in front of their customers. While adding another medium (and all its related efforts) sounds daunting, AI video generators and video hosting platforms can help you streamline the process. Here are the best tools for the job.

Peech for an intuitive workflow

Peech, our pick for the best digital marketing tool to generate AI videos for content marketing teams.

When it comes to content, it’s no longer enough to CO;TD (create once, tailor distribution). Peech speeds up the work of tweaking one asset to fit every channel’s technical specs and target audience.

For example, you can highlight specific lines of a webinar transcript, and Peech’s built-in AI tools will automatically transform them into videos with subtitles and sized to platform-specific ratios, ready to be published. Note: AI-powered features are limited to paid plans.

Peech pricing: Free plan includes two, five-minute videos per month with a Peech watermark; Basic plan for $54/seat/month (billed annually) gets you 10, 15-minute videos per month with no watermark and a limited set of AI features.

Wistia for marketing-rich features

Wistia, our pick for best digital marketing tool for video creation and hosting for marketing-rich features.

If your primary objective for sharing videos is to generate leads and optimize your ROI, Wistia is the app for you. With Wistia, you can gate your content and use the app’s Turnstile email collector to prompt viewers to enter their email address, so they can access your video. Once a viewer enters their information, they’re automatically added to your email list using Wistia’s email integrations, including email marketing software like Campaign Monitor and Mailchimp.

If you don’t want to gate your content, Wistia offers other powerful video marketing features, including annotation links, end-of-video CTAs, and detailed video stats. And you can connect Wistia to Zapier to automate your video hosting workflows.

Wistia pricing: Free plan includes 10, five-minute videos with Wistia branding, standard video hosting features, and basic video analytics; $19/month (billed annually) for the Plus plan includes 20, 15-minute videos with no Wistia branding, lead generation tools, and email integrations.

YouTube for free video hosting and its existing viewership

YouTube, our pick for best digital marketing tool for free video hosting and an existing viewership.

If you want to increase your reach, YouTube is your best bet. Thanks to the platform’s popularity and built-in audience of over 120 million active daily users already interested in video content, all you need to do is optimize your videos for search—or encourage fans to “smash that Like and Subscribe button”—and you may be able to build a native audience.

Of course, you still have the option to add the videos to your website with a simple embed code—but note that every YouTube video embedded on an external website looks like a YouTube video.

YouTube pricing: Free for uploading and hosting videos.

Tip: You can also connect YouTube with Zapier, so you can automatically do things like upload videos to YouTube and promote new videos to your community.

YouTube
YouTube

The best digital marketing tools for building websites

If you want to increase your brand’s visibility, you need a website. While building a website these days isn’t particularly difficult, it’s still time-consuming. That’s where website builders come in. Here’s the best free website builder you can use to build your website.

Wix for an all-around site builder

Wix, our pick for the best digital marketing tool to build websites using AI.

If you need to build a website to do things like sell products, take bookings, or run a blog, Wix is a solid choice. And since you can access a lot of the necessary features on a free plan, it’s a budget-friendly option.

You can create a website from scratch, choose from over 900 design templates, or use Wix’s Artificial Design Intelligence (ADI) to create a site, complete with AI-generated writing and visuals. From there, customizing your site is intuitive with Wix’s drag-and-drop editor. Wix also offers detailed SEO features to help you rank on search. While it won’t replace hiring an SEO expert, it’s a good leg up.

Wix pricing: Free plan includes .wixsite.com domain, and basic features; $14/month (billed annually) for the Lite plan includes no Wix branding, a custom domain, and a light marketing suite.

Tip: Build your website even faster with these powerful AI website generators.

The best digital marketing tools for building eCommerce websites

Every business has its own ideal format—some operate best completely online, while others prefer a little in-person mingling. However you want to sell your products, the right website builder makes it easy to quickly start selling online. Here are the best eCommerce website builders to help you do everything from listing products to processing payments to shipping inventory.

Check out:SEO DEMYSTIFIED: BOOST YOUR WEBSITE’S VISIBILITY

Shopify for getting up and running quickly

Shopify, our pick for the best digital marketing tool for quick eCommerce website building.

If you primarily want to sell your products online, Shopify makes it easy to get an online store up and running quickly. Shopify’s web app is intuitive to use: everything is clearly labeled and buttons do what you think they should. For example, if you want to add a product, all you have to do is click Products in the sidebar, and then the Add Product button. Fill in all the relevant details (e.g., product name, price, and quantity), and bam—it’s ready to be sold in your online store.

While Shopify ticks most boxes right out the gate, its extensibility and app store are what really make it such a powerful and popular option. You can integrate Shopify with third-party apps like Zapier to do things like automatically promote new products and connect with customers in their favorite apps.

Shopify
Shopify

If you’re not convinced, here are some Shopify alternatives.

Shopify pricing: Free for 14 days; $39/month (billed annually) for the Basic plan includes basic reports, shipping discount, and credit card rates of 2.9% + $0.30 per online transaction.

Square for selling in person and online

Square, our pick for the best digital marketing tool to build eCommerce websites to sell in person and online.

If you run a small business that sells products online and in person (primarily in the U.S.), Square is the way to go. With Square’s free plan, you can set up a fully functional eCommerce store in a matter of minutes. All you need to do is complete the questionnaire about your business and its needs. Then Square will guide you through the process of configuring your online store to meet them.

Square
Square

Square also offers basic email marketing features, so you can keep in touch with your customers, run ad campaigns, or get customer feedback. It also syncs your online and offline products under a single dashboard, making it easy to manage your inventory.

One notable downside to Square is that its storefront customization options (or lack thereof) offer little flexibility in terms of the look and feel of your site.

Square pricing: Free with a 2.9% + $0.30 fee per transaction includes an unlimited catalog, basic site layouts and controls, marketing tools, and a Square branded site; $29/month (billed annually) for the Plus plan with a 2.9% + $0.30 fee per transaction includes a custom domain and advanced design features with no Square branding.

Tip: Automatically add new customers to your email newsletter, so you can let them know about the latest products or sales—and grow your store’s revenue.

The best digital marketing tools for building landing pages

Landing pages are a great way to test new ideas, so you can adapt to whatever seems to resonate with your target audience. Since the key to landing pages is iteration, you need a landing page builder that can move as fast as the ideas flowing from your brain. Here are the best landing page builders to help you create professional landing pages in a matter of hours.

Carrd for making free landing pages

Carrd, our pick for best digital marketing tools for building landing pages for making free landing pages.

If you need to make basic landing pages without breaking the bank (i.e., for free), Carrd is one of the best options out there—and most of its core features are available for free.

Select one of the landing page themes, and get to editing. While most of the editing tools are simple to use—e.g., drag content containers in a snap-and-fit motion—editing text isn’t as intuitive: you have to click the text, and then edit it in the sidebar. But Carrd does support Markdown formatting for a faster way to customize your copy.

To add marketing features like forms and third-party widget embeds (e.g., Stripe and PayPal to process payments), you’ll need to upgrade to the Pro Standard plan. But at $19/year, it’s still a reasonable price.

Carrd pricing: Free plan includes access to core Carrd features and three sites with “Made with Carrd” branding; $19/year for Pro Standard includes up to 10 sites with no branding, custom domain URLs, and Google Analytics.

Unbounce for small businesses with a budget

Unbounce, is our pick for the best digital marketing tool to build landing pages for small businesses with a budget.

It offers every landing page feature you could possibly want: design templates, drag-and-drop builder, AI-powered tools (e.g., Smart Builder to automatically generate a landing page based on how you intend to use it), and even pop-ups and sticky bars.

Unbounce’s real power, however, is in its A/B testing and targeting tools. For example, you can dynamically replace text on your page with whatever the person searched for, so you could change your headline to say “Human Resource Management Apps” or “HR Management Tools,” depending on what they were looking for. You can also automate Unbounce with Zapier, connecting it to all the other digital marketing tools you use.

Unbounce does come at a fairly steep price, though—and an even steeper learning curve. But if you’re prepared to invest the time, Unbounce will make it worth your while.

Unbounce pricing: $74/month (billed annually) for the Launch plan includes unlimited landing pages, one domain, up to 500 conversions, and 20,000 monthly visitors.

Tip: Use Zapier to connect your go-to apps, so you can automate tedious work like adding new leads to an email list and following up with them.

The best digital marketing tools for doing keyword research

The best digital marketing tools for doing keyword research
The best digital marketing tools for doing keyword research

In a highly-competitive market, anything you can do to boost your search presence is a plus. And with the right keyword research tool, it’s easy to find the right keywords to target—without breaking the bank. Here’s the best free keyword research tool to simplify and streamline your research process.

Ahrefs Free SEO Tools for simple SEO tools

Ahrefs Free SEO Tools, our pick for the best digital marketing tool for free keyword research.

It can handle just about anything a basic SEO operation needs: keyword research, yes, but also link building, ranking and traffic monitoring, and SEO audits. Among other tools, the full suite of free SEO tools includes a Free Keyword Generator (up to 150 keyword ideas), Keyword Difficulty Checker (difficulty score, backlink estimate, and basic SERP analysis), and Keyword Rank Checker.

Ahrefs
Ahrefs

While these free tools won’t give you the same in-depth data you’d get on a paid plan, it’s still a pretty robust set of tools for zero dollars. And if your budget changes, you can always upgrade.

Ahrefs price: Free; $83/month (billed annually) for the Lite plan includes 500 credits per month, additional data, and five keywords lists.

Check out: How to Check Google Rankings: 3 Fast Ways

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