Understanding SEO and Blogging

Blog And Seo
Blog And Seo

Understanding SEO and Blogging: Even if you write only blog for fun, SEO can help you get your point across and connect with more interested people.

But what is SEO for blogs? Also, how can you make search engines love your blog? Read on for a deep look into the world of keywords, backlinks, and content improvement.

Understanding SEO and Blogging: What does blog SEO Mean?

Blog SEO means making the text, site structure, and HTML code of a blog search engine friendly. On-page optimization, installing plugins, speeding up page loads, and internal linking are all common SEO jobs for blogs.

Why SEO for blogs is important?

Search engines are a great way for blogs to get visitors.

There was even a recent poll of more than 1000 blogs that showed SEO to be their third most important source of traffic, just behind email marketing.

Our blog is live proof of how useful SEO is. Yes, Twitter, LinkedIn, email, and direct traffic all bring us a fair amount of visitors. All of these sources together bring us most of our monthly traffic.

But Google sends more than 396 thousand people to our site every month.

Understanding SEO and Blogging: Tips

Also, if you want to learn how to make your blog SEO-friendly, read these tried-and-true tips.

Pick one main keyword for every post.

You should optimize each blog post you write around one topic.

Google and other search engines get confused if you use a lot of different terms in your post. They have no idea what your work is about.

Multiple buzzwords will make search engines confused.
But if you focus on just one phrase, Google can tell that your post is about that keyword alone.

Posts should be optimized around a single topic.

The first thing you need to do is pick one main term for your post.

I think you should start with long-tail terms if your blog is new. That’s because there isn’t a lot of competition for long tail names.

Type a word into Google search to find long tail keywords…

…and look at the keywords that Google offers below the search bar.

Answer The Public is a nice little free tool that you can also use.

This tool gives you a list of question-based buzzwords that you can use to make your post more relevant.

Make your blog post better.

You should make your post better for that long-tail keyword now that you’ve found it.

You don’t have to use your term a million times on your page. “Keyword stuffing” is the term for that. It used to work to use a lot of keywords. Today, though, it can hurt and help more.

You should put your term in a few key places on your page instead.

Title and Tag for Blog

There is a title space at the top of most CMSs, like WordPress.

You should also put your term in the title of your blog post and the title tag of your page.

Take this page from our site as an example. In the post title, we use our goal keyword “SEO keywords”

Title and Tag for Title

We also use the same keyword in our title tag:

“SEO keywords” should be in the title tag. The title tag is the more important part of your blog’s SEO.

That’s because Google gives words in your page’s title tag more weight.

Title tags for some WordPress themes and plugins are made from the post itself. Some don’t, though. You should check your page’s HTML again to make sure that your term is in the title.

That word should be in the HTML title.

Attractive introductions and conclusion

You should also use your term in the beginning and end of your blog post.

From what I’ve seen, putting your term in these two important spots helps a little with on-page SEO.

To use your term, put it in an H1, H2, or H3 heading.

When you make a post on WordPress, most themes will make the title an H1.

But you should look at your page’s HTML to be sure, just like you should with your title tag.

Along with an H1, your post should have at least one section that has a keyword in it.

These are the most important SEO tips you should remember as you work to make your blog material better.

But they don’t go very deep. With on-page SEO, you can also improve the alt text, site speed, flexible design, mobile optimization, and more of your page.

I also think you should watch this movie if you want to fully optimize every single post.

Check Out: 6 Reasons Why Blogging Is Important For Marketing And SEO

Install SEO plugins

WordPress, Wix, Squarespace etc.

All of them say they are “SEO friendly” right out of the box.

But most of them need a little help from an SEO app or extension, no matter how SEO-friendly they are on their own.

The most well-known SEO tool for WordPress is by far Yoast SEO. There’s also RankMath and All In One SEO, though.

There are also SEO plugins like this for almost every blogging site.

Install SEO plugins

It doesn’t really matter what plugin you use. It’s important that the right SEO tools are used on your blog.

In particular, you need tools that:

Help you get the most out of your title and description tags: That way, you can write names and meta descriptions that are good for SEO.

Make a sitemap:

Google can find all of your blog posts and pages with the help of an XML index.

Make it simple to set up a site layout that is good for SEO: For blogs, this means making it simple to tell search engines not to scan pages and posts that you don’t want them to.

Set Image Properly:

Save time by compressing images: It doesn’t matter how fast your page loads for your results. But pages that load quickly can help you a little.

After setting up those tools, it’s time to… Put your blog in a different place.

You don’t need to worry about this if your blog is your page.

What if your business is a SaaS? Are you in the service business?

Where is your blog?

People used to put their blogs on subdomains like this:

Use blog.example.com.

It turns out that subdomains aren’t great for SEO.

You should put your blog on a subfolder instead, like this.

.com/blog instance

The blog of one of his clients was changed from a subdomain to a subfolder by John Doherty. It also helped them get 98% more organic visitors.

Putting the blog in a subfolder

Blog URLs can be really, really long, so use evergreen URLs

Also, it turns out that SEO doesn’t like long URLs.

We discovered a link between short URLs and better Google results.

Google likes short URLs better than long URLs. This is why I think each post should have its own short URL.

For instance, many blogging systems, like WordPress, make URLs for your blog based on its title.

Your URL can be quickly changed to be shorter, though.

You’re good to go as long as your URL has a term in it.

It’s not just that long URLs are bad, though:

Posts may have times in their URLs if your blog is set up in a certain way.

This makes your URL longer and less useful, which can hurt your SEO. But it also makes old posts look… old.

You can change the text of an old page, but the date in the URL will still be the same.

Both of these problems can be avoided by giving each post its own unique, evergreen URL.

Make your meta descriptions impressive

We looked at more than 5 million Google search results.

One of the most interesting things we learned from the study was that meta descriptions can make the native click-through rate go up.

Pages that have a meta description get more clicks than pages that don’t have one.
Because of this, you should write a unique meta description for each blog post you share.

Google will make its own meta description if your page doesn’t have one. It will do this by looking at the text of your page.

To fill in empty meta descriptions, Google pulls information from the page. People will sometimes click on their statement because it makes them want to. Writing it down by hand will work much better most of the time.

Note: Your term doesn’t need to be in your meta description. This is not something that Google uses in their system. This is only done to boost native CTR in the SERPs.

Check Out: Crеating Sharеable Content: What You Need to Know

Interlinking your post with each other

Want a simple, legal SEO method that really works?

You could try linking between posts on your own page.

If you want to make the most of internal sharing, do these two things every time you post something new.

Interlinking your post with each other

First, add five to ten internal links to your new post. These links should take people to older posts on your site.

Second, add five to ten links from past posts that lead to your new post.

While you’re there, make sure to use link text that talks about your post. Use link text like “this post about user experience” instead of “this post.”

That’s the end of it.

Not indexed tag and category pages

Almost all of the information on category and tag pages is already there. That can really mess up your SEO.

This is why I think most sites should put a “noindex” tag on tag and category pages. Search engines won’t be able to find these pages that aren’t very useful that way.

The only time this isn’t true is when these pages bring people to your website. Then you can keep them around.

Still, if you’re a writer like most, you should put the noindex tag on your category and tag pages.

Set up a blog sitemap

Blogs are cool because they always have new content, so Googlebot generally crawls them all the time.

But if you want Google to find and search all of your posts really quickly, I suggest you use a sitemap. What is a sitemap? It’s just a list of all of your posts and pages with links to them.

A lot of SEO plugins will make a sitemap for you immediately. Yoast made a tool that links to posts and pages, for instance.

Another reason to use an index on your blog has to do with pages. Blog posts show up in your blog feed, but pages can be hard to find on your site.

Search engines might not be able to find them this way. Putting links on those pages from other sites can help. Again, though, it doesn’t hurt to have an overview of your pages as well.

Use the Search Console to keep an eye on your SEO. Anyone who blogs needs to have Search Console as an SEO tool.

The GSC has a lot of features packed into it.

Set up a blog sitemap

For blog SEO, you only need to pay attention to a few things, though.

The first one is the Report on Performance.

You can see all the keywords you rank for in Google and how many people click on your result in this report.

“Coverage” and “Sitemap” are also good places to look.

You can see how many pages Google has already found in the Coverage section.

It also shows you the most recent data that Google has seen. It lets you add a new website too.

  • Part of Google Search Console called “Sitemaps”
  • Make your posts better for featured snippets.
  • Featured Snippets are possibly something you’ve seen before.

Google pulls these short pieces of text from the search results. Most of the time, they show up at the top of the organic listings.

Utilize Featured Snippets

Google often takes text from blog posts and stories and uses it in Featured Snippets. Featured Snippet optimization should also be a part of any blog’s SEO plan, since blogs mostly just post stories.

There are different kinds of Featured Snippets, so you need to know what kind you want before you can use them.

Make sure your post has a description that Google can use if you want to rank for a “Definition Snippet.”

This is an example:

YouTube: What do hashtags mean in this post?

A “List Snippet” is another type of Featured Snippet that you may see.

To get the most out of these, make sure your post has a lot of subheadings.

One example is that our material is currently ranked in this Featured Snippet.

The things that Google puts on that list are all from different parts of that post.

Bounce Rate as a Measure of Ranking

A number of studies in the field have found a link between bounce rate and results.

  • High Google results = Low bounce rate
  • Does “correlation” mean “cause”? No.

But lowering your bounce rate doesn’t really hurt anything. It can also help your SEO results.

Your bounce rate should go down, so it makes sense to work on it.

If you want to lower your site’s bounce rate, the best thing you can do is post content that Google users want.

That is, material that meets the needs of the searcher.

When someone visits your post and says, “Nice! People who say “This is exactly what I’m looking for” will read your stuff.

They’ll bounce, though, if your post doesn’t fit well.

You will lose rank on Google if enough people leave your site right away.

If your page gets a lot of bounces, Google will lower its rank. Besides that, I think you should focus on how your blog looks.

People decide in an instant whether to stay on your blog or leave it. They’ll be more likely to stay if your blog looks really professional.

Bounce Rate as a Measure of Ranking

In fact, I see that our properly made guides have a slightly lower bounce rate than regular posts when I look at our Google Analytics data.

The material on your blog can be amazing and top-notch. You can also use every search engine improvement method known to man.

But you need to build backlinks to your blog if you want it to show up in Google’s search results. A lot of them.

Your blog makes it easy for people to link to your site, which is great. You do post high-quality content all the time, after all. Like the kind of posts that other writers want to link to.

This is what you should do if your main goal with content marketing is to get more links to your blog:

These kinds of posts got more links than usual, according to a study of more than 900 million posts.

Infographics, “Why posts,” and “What posts” are all closely connected to
That doesn’t mean you should only post why posts and images. On the other hand, these forms work best for building links.


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